GHD Cambridge

I was briefed to create a video that showcased the science behind ghd and the amazing labs in Cambridge. Obviously the challenge being a scientific aesthetic is at odds with the ghd brand aesthetic in general. Music and integration of brand footage held the piece together.

Editing of hours of talking heads into a concise but engaging tech story was also key to keep the pace and interest from a ghd audience.

Filmed, directed and edited by CS Media.