GHD Consumer Tutorials

Creation of new production and styling guidelines for consumer self-styling videos to meet consumer needs and retain engagement. This brought all ghd consumer self-styling videos into one aesthetic – meaning consistency across all of this kind of content for hero, hub and hygiene, making it ownable and premium.

 The new video style was also created with the objective top of mind – making the look as easy to follow and teach as possible – whilst still remaining on brand and current.

 Filmed and edited by Pocket Motion Pictures. Styling Holly Coopey. Stills photographer Ash Martin.