New product launch campaign for ‘ghd gold’ fully developed in-house by myself in less than 2 months, saving over £250K agency costs. I owned the casting, creative, copywriting, art direction, production and artwork of all touch points; campaign imagery and videos, ATL and BTL POS, social creative and product porn and consumer self-styling stills and videos.

Campaign photographer Pete Pedonomou.

Campaign videos and social creative Graeme Montgomery.

Social photography Ash Martin. Social styling Holly Coopey.