GHD LULU GUINNESS

Interview with Lulu Guinness for her collaboration with ghd for a limited edition styler. The creative needed to tell the LLGxghd story, show how the design process had developed and obviously showcase the hero product.

 Scripting was a little tricky as there were a lot of brand messages I needed to get in, whilst also needing to give Lulu the flexibility and respect to go with her own flow.

 Teasers also created for social.

 Director and editor Alex Simpson Film.

Click to image to view shoot document.