GHD Professional Brand

ghd professional needs images which elevate hairdressing for the trade side of the business, in both technical hair styling and also the creative in which we showcased the looks.

 In the main consumer campaign we had set up scenes where the ‘ghd queen’ was hero… so for the professional campaign I wanted to twist this to hero the ‘queen makers’. I did this by creating scenes from a photoshoot, giving the impression that we’d pulled back on the set and the final image captured was actually behind the scenes seconds before the model would be on set. This heroed ghd’s amazing stylists, and also captured other aspects of the shoot such as make up, BTS photography and lighting… which was pretty engaging aznd unique for the audience.

 Photographer Jack Eames, styling Boo Attwood, make up Claire Evans.