GHD Brand Guidelines
The purpose of brand guidelines are to aid a company in building a stronger, more consistent global brand through a united and considered approach to design; from colours and materials to brand identifiers and tone of voice. I owned the project of writing and producing the ghd brand bible. Through multiple workshops and studies I produced a definitive set of design rules and principles that ensure ghd’s customers, whether these be stylists or consumers, see the ghd brand in a consistent manner across all channels – promoting strong brand awareness and recall.
