GHD AZORES COLLECTION


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Creating the campaign from concept to fruition with both a tight deadline and minimal budget. As these two challenges together limited our options I worked closely with the Head of Industrial Design to create renders that could then be retouched into a carefully curated set of stock images.

For a premium brand this creative solution could only be used if executed excellently, but with team collaboration between the specialities and some clever retouching we produced strong and engaging images that captured the idea of the holiday instagram shots that resonated with the younger millennial we were targeting, and the product range called ‘the Azores’.

 
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