GHD COPPER LUXE

The campaign idea and model shoot were created by creative agency Atelier, but the idea needed a clever artworking solution to bring the idea together for the final advertising and POS.

Internally we took on the artwork and created Photoshop smart objects so we could easily change copy across the letter boards for global translations and flexibility of the idea across the full campaign.

I also wrote the additional copy for the product POS which used the theme of the creative idea with each product benefit and all POS outside of the main advert was designed in house.