GHD Look Book

Designing for both consumer and trade is a challenge – the audiences are different but the solutions need to communicate the same brand ethos. The ghd trade look books have to showcase the new collection of images, teach intricate looks in a clear, engaging manner and give insight into the shoot itself. Image selection is really important, including preproduction meetings with photographers to ensure everything needed for the book is captured on the day. The result has to be super premium in design and print specification – something stylists will want on their coffee tables.