PACKAGING

Two examples of ghd packaging – core wetline packaging and a limited edition styler box.

 Both require detailed production experience for different substrates, cutter guides and premium finishes.

On the limited edition styler box I was briefed with a lace trend which had to be hand drawn to successfully create a clean foil plate. A limited area for back of pack copy for a global market also has to be taken into consideration. The look and feel of the packaging has to sit with the whole campaign, seen in the campaign shot I art directed with creative agency RKCR.