I love to get to the heart of a business and design inside-out.
This was demonstrated in my 9 years at global styling brand ghd, where I built a high-performing and highly skilled in-house studio whilst developing my own breadth of experience in the process. Currently as Head of Creative at Ola – a brand set to take on Uber across the UK – I have been tasked with turning a business into a brand by writing a compelling brand strategy and positioning, to inform a brand campaign that can take on one of the most competitive and lucrative industries in the world. I do this alongside working on my freelance agency, The Content Collab, creating exciting and engaging content for various brands across social platforms.
Whilst I have managed and mentored teams for many years, I am still very much a hands on designer and art director, skilled in creative direction across multiple platforms, premium graphic execution and the production and art direction of photographic and video shoots.
I pride myself on my work ethic and attitude - and along the way I’ve been lucky enough to build an amazing network of similar minded and talented people that mean I have access to some of the best photographers, stylists, make up artists, production and talent in London.
I have extensive experience managing teams of diverse personalities in deadline-driven environments, leading cross-functional team collaboration and encouraging design-led thinking within the wider business.